Efva Attling, jewelry designer. Efva grew up in a musical family in Högdalen, Stockholm, together with four sisters, a mum and a dad. Her dad was a pastry cook and part-time jazz musician. The way music and words touche and inspire people, has always been important for Efva, and this is what her concept “Beauty with a thought” is based on. At the age of 17, Efva was discovered by legendary Eileen Ford, founder of Ford Models Model Agency. Efva was signed to the agency and the assignments in Paris, Milan, London and New York started to reveal each other. A 12 years long modeling career took off with prestigious assignments for customers like Vogue and Fendi became part of her everyday life. Over the years Efva has been awarded a number of prizes for her work. Most recently with the Lifetime Achievement Award at the Swedish ELLE Gala 2018 with the motivation: “A dynamic multi-creator whose style-proof design embodies the most important moments of life. She has created a truly creative universe characterized by love, passion and positive messages. She has placed Swedish jewelry design on the international map.” In 1996 Efva together with Eva Dahlgren made headlines in the Swedish press when they came out as a couple. In 2009 they got married after Sweden passed its gender-neutral marriage law. We are so impressed and very proud of them both. Love wins! Christina Guggenberger, pioneer and LGBTQ activist. Christina is one of the world’s leading destination-marketing pioneers in LGBT+ tourism. Christina even took the unique path of successfully creating lesbian-specific outreach years ago, something many destinations are still struggling with. Ten years ago, Christina founded the Stockholm Gay and Lesbian Network of the Stockholm Visitors Board, a unique project for the city’s marketing organization that helped the city become a top global LGBT+ destination. Thanks to Christina’s efforts, Stockholm has won several LGBT+ travel awards. Today Christina is the founder of the StockholmLGBT network project. With a warm heart and shiny aura, Christina is a true inspiration for us at StandOut Travel! Karin Boye, poet and author (1900-1941) At the beginning of her career, she wrote a novel and was afterward recruited by the socialist journal Clarté. Not completely different from today’s lesbians, she spent a year in Berlin (1932) exploring her sexual orientation. She was married to a man but the marriage ended when she came to be more comfortable in her sexuality. She returned to Sweden and after some time her Jewish girlfriend Margot Hanel came along. The couple lived together until Boye’s death in 1941. One month after her death, Hanel died – just three years before homosexuality became legal in Sweden. Selma Lagerlöf, author (1858–1940) Selma made her writer’s debut with the classic Gösta Berling saga. In 1909, she was awarded the Nobel Prize in Literature and thus became the first woman to receive the prize and also the first woman in the Swedish Academy. She never lived openly with her orientation. But after her correspondence with Sophia Elkan and Valborg Olander was published in the early ’90s, she became a natural lesbian pride. In the letters, you can read about her powerful love for the two women. Klara Johansson, pioneer and journalist (1875-1948) Not only was she of the first female university students in Sweden. In Sweden, she was also one of the first female journalists to be employed by a newspaper editor. She wrote books and later became one of the country’s foremost literary critics. She was lesbian and (for her time) very open with her orientation. She lived with Ellen Kleman for over 30 years and together they were passionately involved in the issue of voting rights.
I hope that people look at me as some kind of role model for women’s soccer in Sweden. That’s why I’ve said ‘yes’ to a lot of things because it’s a payback time for me.
Pia Sundhage, manager of Sweden’s women’s national team